Updated: Mar 16
Think back to the last trade show or convention you attended. Remember the massive amount of people? The crowded hallways? The hundreds of companies with booths that all looked almost exactly the same? Now, be honest: how many companies do you actually remember from that event? After a while, all the exhibitors just start to blend together, don’t they?
The terrifying prospect of being “forgettable” is becoming a reality more and more companies in the trade show and event marketing space. Without changing your strategy, you could be spending money every year on an activation that is not earning the highest possible return on your marketing investment.
If your company is considering purchasing booth space at a trade show, we highly recommend creating a custom trade show activation that sets your company apart from the rest, and creates an experience that attendees will remember long after they leave the show.
A custom brand activation involving a personalization strategy provides you an opportunity to stand out from other companies in attendance, and to create a meaningful connection with the event attendees. The artists of the Creative Crew are skilled in calligraphy, engraving, embossing, hand painting and more. While the artist captures the attendee’s attention drawing them in with a personalized gift, sales staff have the opportunity to educate about the brand. Our personalization events involving calligraphy, engraving, or hand painting always have a line and always get attention. After all, who doesn’t like seeing their name in lights.